what does a pinterest business account look like

Â. Pinterest ads or Promoted Pins look like regular pins. Pick either board or pin creative. @ConstantContact contributor. 3. The nature of Pinterest is based on collaboration. Click Done to save. This function allows others to contribute to your boards as “guest pinners.” You can also create secret boards to develop content before publically showing it off. If you already have a personal account, you can switch over to business or just create a new account. Also, Pinterest recently rolled out new group board features, so you can easily react to posts group members share. You may wish to change your profile name, since it automatically pulls from the email you use. You can also access the Add a Pin button at the top of your feed with the + button, which is near the search bar. You can add a business profile to your personal account, convert your personal account, or create a new business account. Pro tip: Consider installing the Pinterest save button. "I write relevant blog posts with valuable content, create attractive pins with compelling headlines, and pin them to the relevant boards on my profile as well as larger group boards with tens of thousands of followers," said Kristin Marquet, founder and creative director of Creative Development Media and Fem Founder. Unsurprisingly, content that is timely sees a corresponding holiday boost. Allowing your boards and profile to appear in search engine results is a great way for new customers to discover your business. Pinterest recommends sharing seasonal content 30-45 days in advance. These can be scanned digitally, or on packages and displays, and link back to your board of profile. You can use the main sign-up page to create personal accounts. You can also add a short description of each board that explains what that board is about and how it aligns with your brand. Saige received her bachelor's degree in journalism and telecommunications from Ball State University. Once you have created a couple boards, you can start uploading pins in a few ways. Save thoughtful articles and books related to your business with Pinterest by creating boards of all the good reads you think your customers would be interested in. That's the Pin It button, and it allows Pinterest users to easily pin your content to their boards directly from your website. Going on day-long pinning sprees. That means there’s lots of opportunity for brands to get discovered—especially when strong content and SEO strategies are in place. For each new board you create, you should choose a “Category” from the drop-down list. Create widgets. Make sure that you’ve turned your “Search Privacy” off within your “Account Settings.”. If you plan to advertise on Pinterest, you’ll want to add the Pinterest Tag to your website. Create gift guides. Also, any pins that link back to a claimed account include your profile photo and follow button. Creative names or clever phrases for your pinboards is another great way to customize your profile. But how can you successfully use this channel for your small business or nonprofit without looking dumb? According to Pinterest, 55% of Pinners are specifically looking for products. You can choose a cover photo for each board that represents the board and your brand. Vary the content you post to keep it fresh and engaging. But as a business, you want to make sure that you set up a Pinterest Business Page. 7. Pinterest is a visual search engine after all. Hit Publish and choose the board you want to add it to. Since Pinterest is similar to a search engine, it's important to properly label and categorize each pin and board. Most of the 175 million active U.S. Pinterest members are female (81 percent). Camilla Hallstrom, content marketing consultant at Influence With Content, suggested using trending keywords to determine what type of content to create. After that, find the board on your profile and click the pencil icon. You can make a widget for each of your boards and promote them on your website. YouTube for Business: Everything You Need to Know, Twitter for Business: Everything You Need to Know, Social Media for Business: A Marketer's Guide, Instagram for Business: Everything You Need to Know, Snapchat for Business: Everything You Need to Know, How to Create a Pinterest Page for Your Business, Tumblr for Business: Everything You Need to Know. 16. Diehard skier. Don’t worry, by being aware of what makes you look dumb on Pinterest, you’ll find success! In fact, 75% of Pinterest users say they’re “very interested” in new products, compared with 55% on other digital channels. A secret board can only be seen by its creator and invited collaborators. To get started, click the Create Board button that's accessible from your profile or when you save a pin. Adding a Pinterest logo to your website or blog will also help grow your following and act as a reminder to people who visit your website to pin your content. If not, it might be time to put some stock into the idea—especially now that the company has gone public under the very apropos ticker “PINS.”. Posting too many pins at one time can overwhelm your fans. Consider this your glossary for all things Pinterest Business. From your profile page, click the pencil icon above the image. Smaller, more specific boards allow your fans to quickly pinpoint content that interests them, spurring engagement. Learn more about Pinterest ad options. As a B2B on Pinterest, there’s actually a lot you can do to humanize your brand and tell your story through visuals. “‘Heavy up’ on media at the beginning of the campaign,” says Pinterest. 22. On Pinterest, users share and save content to virtual collections called boards. Then, follow the directions to create a pin. You can also create secret boards with all the articles and books you're dying to read in your spare time so they don't get lost or forgotten in your bookmarks folder. Keeping your “Search Privacy” turned on. Thinking that B2Bs don’t belong on Pinterest. More than 56 million searches were made in 2018 for Valentine’s Day, 227 million for Halloween, and 321 million for December holidays. 21. Doing so ensures pins from these sites will be attributed to your business. Add a description that includes keywords. Hashtags are also useful, especially since Pinners can follow the ones they’re interested in. Pins display in the feed at 192 x scaled height. Just click on the three dots by your board's name on the Pinterest desktop app and select Create Widget. On the next page, you can decide if you want the widget to appear square, as a sidebar, header or create your own dimensions. Pinterest actually doesn’t recommend using them at all. Use the networks you already have (Facebook, Twitter, word-of-mouth, etc.) Don’t forget, you can also pin videos! Commenting isn’t the most popular form of engagement on Pinterest, but it is still important to monitor what your fans are saying and doing. Get expert social media advice delivered straight to your inbox. If you’re not reviewing the analytics Pinterest provides, how will you know if your efforts are having an effect on your business? Learn everything you need to know about Pinterest advertising. You can use Constant Contact’s email templates to let subscribers know you’re on Pinterest. Protected boards house promoted pins and are only available to advertisers. free pack of 5 customizable Pinterest templates now. 10. You pin anything. You can install it on your website so that Pinners can save your products to their Pinterest boards. 24. Creating a Facebook for Business page is important for every small... Social Media Tips for Marketing to College Students. Neglecting Pinterest’s unique features. Using a personal Pinterest profile instead of a business page. A RePin occurs when someone pins a post they didn’t create to one of their boards. Promoted video pins, carousel, and app pins are also available. Just take a look at the Constant Contact page. It ranks ahead of Twitter, LinkedIn, Whatsapp, and Snapchat. Pincodes as essentially QR codes, or Pinterest’s version of Snapcodes. Do giveaways. Clicked pins display as 600 x scaled height. Currently, there are four types of Rich Pins: You can find out more about applying for and enabling Rich Pins on Pinterest's developers page. You can add a business profile to your personal account, convert your personal account, or create a new business account. While it’s still new, it shows promise to be an effective point-of-sale for businesses. Don’t forget that your Pinterest Page is an extension of your brand. These pins streamline the online retail process by allowing people to click on the specific home decor or fashion item that interests them. There are three ways to create a Pinterest business account. 18. Way ahead. You simply open the app and point the camera at anything you're interested in. And when it comes to buying household products and services, women are the primary decision makers. 6. As the company explains in its description, this board is a curated space for influencers and partners to share their beauty content. Approximately 28% of US adults have a Pinterest account. It's a visual search engine and productivity tool, too. Pinterest users also buy more of the items they encounter in pins than items on Facebook, and spend 70 percent more money when they arrive at your website from Pinterest versus non-social referrals. Group boards are the same as boards, except more than one person can add content. Try pinning music videos from YouTube to create a playlist board. Promoted Pins can have a snowball effect that drives more visibility to your pin than what you're paying for. Include your products as well as ones from other brands so it doesn't look like one giant advertisement for your business. Pinners will also be able to see if the product is in stock, where they can buy it, and if your item goes on sale. LinkedIn has members, Instagram has ‘grammers, and Pinterest has Pinners. See mistake #16. Visuals speak volumes on Pinterest. More than 87 percent of Pinterest users have bought a product because of the site. Using a personal Pinterest profile instead of a business page. She is the social media coordinator for Aptera and also writes for and Business News Daily. For more information, go to Pinterest's business page. Like other social media networks, it’s a place to connect with friends and influencers. Rules for participation are clearly stated, including a limit on how many pins can be added per day. 25. Some 95% of members say Pinterest inspires them, and 91% say Pinterest helps them achieve their goals. Mixing your personal interest boards with business-related boards.

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